ATS-Compatible Resumes Top 20 Tips on Resumes for ATS Systems

ATS-Compatible Resumes Top 20 Tips on Resumes for ATS Systems One of the most popular sessions at The National Resume Writers’ Association Conference last week was Pat Criscito’s presentation on how to write ATS-Compatible Resumes. ATS (or Applicant Tracking Software) systems are used by the majority of companies in this country to determine whom to interview. If your resume does not pass the ATS test, you will not get an interview. Thankfully, how to write an ATS-compatible resume is not a complete mystery. This article will teach you how to sell yourself to an ATS system and get your phone to ring for an interview. KEYWORD TIPS MOST IMPORTANT TIP FIRST: Use keywords that match the keywords in the job description! This means you’ll need to edit your resume for every job you apply for. No joke. I know this task is time-consuming, but it will pay off. Use keywords in context, in your experience section. ATS systems count the number of years of experience you have for the skills the company cares about. If you have “project management” listed in a bullet under a job where you spent 10 years, you’ll get 10 years of credit for project management. If you list it in a Skills list, you’ll get zero. So even if you have a separate skills list, be sure to include all your skills in your bullets as well! Whenever possible, put your keywords on page one and at the top of subsequent pages if any. They will be ranked higher in these locations. There’s no need to use every possible version of your keywords. ATS systems are so smart that a keyword search automatically finds all relevant words. For example, a search for “RN” will also recognize “nurse practitioner” and “registered nurse”; a search for “attorney” will capture “lawyer” and “general counsel” and “GC”; and a search for “finance executive” will find “CFO” and “Controller.” The systems are also smart enough not to count “executive assistant” when searching for an “executive.” Abbreviations are okay. It doesn’t matter if you insert periods or not, and you don’t need to write things out if they are common. For example, either “MBA” or “M.B.A.” is sufficient, without having to write out Masters in Business Administration. If a job description calls for expertise with a specific program, such as MS Word, list the specific program, not just MS Office. And remember to put it in your Experience, not just in a Skills list! FORMATTING TIPS FOR ATS-COMPATIBLE RESUMES You can use any font and styleâ€"bold, italics, shading, even white text. All will be read as text. You can submit your resume as a Word or PDF document. In a PDF, any information that is editable in a PDF editor will be read by an ATS system. Don’t use the columns feature. Period. Use tabs instead. And dont use text boxes. They wont be read. Tables are okay ONLY if they have only one row, and if the header and content are in the same column. Never use the format where you have your headers on the left and your content on the right. Here’s an example of an acceptable use of tables: SKILLS Biopharmaceuticals ? CMOs ? Market Analysis ? Contract Negotiation ? Business Process Creation ? Manufacturing Operations ? Logistics ? Lean Manufacturing ? ERP ? Process Automation ? Quality Control SUMMARY Senior Tech Company Manager with 8 years’ experience in development, manufacture, informatics and licensing of biopharmaceutical equipment technology. Led transformation of small technology firm into mature business, negotiated licensing agreement with multinational ABC, and led due diligence during acquisition by $13B diversified industrial giant XYZ. Put your contact information in the main body of the document on the first pageâ€"not in a header! ATS systems do not read headers or footers. It’s advisable to repeat your contact information in a header on the second page, which will not confuse the ATS but will appear nicely if a human prints out and reads the original document. If you have credentials, it’s okay to put them after your name as long as you precede them with a comma. The comma clues the ATS in that your name is complete. So write “Brenda Bernstein, JD, CMRW,” not “Brenda Bernstein J.D., CMRW.” Same applies with suffixes like Jr., Sr., or III. Charts and graphs will be ignored. If you have information you want to convey, there’s nothing wrong with using a chart or graph as long as you also convey the same information in your bullets, which will be read. Use more space between major sections that you do between jobs. Be consistent! This will help the ATS figure out what’s what and know when to look for a new job or a new section. It’s okay to list company names, job titles, and dates in any order, as long as they are consistent. Click here to see a sample  of an ATS-compatible resume. TIPS FOR ORGANIZING YOUR INFORMATION Don’t combine several sections together. Use just one word or phrase in each header, and keep them standard: Profile or Summary; Experience or Work History; Education; and Certifications. If you want to insert continuing education courses under the Education section, that’s fine. A “Skills” section doesn’t have particular value but you can include one. Never omit the dates of your experience. The positions won’t be read or counted for anything. If you’ve held more than one position at a company, list the company name multiple timesâ€"once for each position. Otherwise the ATS won’t know how to read the information. One trick you can use is to put the company name in white text so it’s not visible; but if you do this, make sure to insert enough space before the white text that the ATS will know it’s a new position. As a general rule, unless specifically requested to do so, do NOT make the first page of your resume your cover letter. This advice seems not to hold true universally, however. I have a client who applied to a position through LinkedIn Easy Apply using this strategy, and she got a call for an interview the next day. If you have held many short-term jobs, combine them wherever possible. ATS systems are programmed to recognize job hoppers, and you don’t want to be one of them! If you think all these tips will result in an awkward resume that doesn’t look the way you want it to, never fear! You can have two versions of your resume: one “presentation” version that you can hand out to people or email as an attachment to your network, and another version that you use to submit to online applicant systems. If you apply my top 20 ATS system tips and find you’re getting better results from your online applications, please let me know!

The Liquid Addiction of Alcohol in Robert Lowells Poem

Have you ever been so attached to something that you could never live without it? Whether it be television, chocolate or substances more severe like alcohol, everyone has experienced addiction at one time or another. When the brain is introduced to something it enjoys very much, it tends to want to experience that same feeling again. So in a way, it forces a person to crave that specific object and eventually become dependent. Some substances like drugs or alcohol if abused, can have similar negative effects on the user. Robert Lowell, an award winning poet famous for his influence in confessional poetry, suffered problems with drugs, which ruined his life. In â€Å"The Drinker† Robert Lowell, uses symbolism, imagery, and diction to show that a person who struggles with alcoholism may desperately search for help, but eventually realize that he must overcome his addiction on his own. Lowell starts the poem depicting an alcoholic man’s disorderly life in order to make the reader sympathize with the man. The poem begins showing a man who clearly has a drinking problem. Lowell specifically states that this man is killing time, doing nothing useful. Acknowledging that the man got â€Å"no help now from the fifth of bourbon,/ Chucked helter-skelter into the river,† (3) Lowell emphasizes him throwing the bourbon into the river crazily and without any idea about what he was doing. This shows the toll alcohol is taking on his mind, making him do things that someone wouldn’t normally do.

Every Rose Has a Thorn Essay - 954 Words

Sometimes we all can feel trapped in the day to day monotony of life. In something as simple as an hour that can all change. In The Story of an Hour by Kate Chopin a young woman reflects on the information of her husband’s death symbolizing a surprisingly ironic mixture of misery and liberation. The basic idea of this story is the oppression a young woman faces in her marriage. This short but touching story is written about one hour in this young woman’s life, in the last decade of the nineteenth century, where her emotions are far from definite. The story opens with the fact that Mrs. Mallard has been diagnosed with a heart condition before this story takes place. The heart condition plays a large role in this short story, almost as if†¦show more content†¦Going to her room Mrs. Mallard shows her feelings changing as she would like to be alone with her thoughts. She sinks into the chair facing the open window the â€Å"physical exhaustion that haunted her body and seemed to reach her soul† (Chopin 293) is the next stage in her emotional epiphany, signifying the feeling of weight upon her. New spring life signifies that she is entering the next stage of her emotional epiphany where she is realizing new life. The â€Å"delicious breath of rain† (Chopin 293) seems to start to relief the pressure previously felt by her husband’s death. The narrator describes the lines on Mrs. Mallards face to represent repression and strength. Suspension of intelligent thought is used to describe the look in her eyes, showing that feeling a person may get when they just want to shut down. She starts to get a feeling that she did not expect, it seems to reach out and grab her. â€Å"Her bosom rose and fell tumultuously,† (Chopin 294) suggesting she is feeling a sliver of happiness and in confusion her heart sank, she does not know how to process her feelings of happiness and sorrow together. When she gives into her feelings she states â€Å"free, free, free!† which is showing the moment she is experiencing the feeling of independence. Mrs. Mallard does not dismiss the fact that she is upset about the death of her husband by knowing she will cry again at his funeral. She refers to his hands as kind and tender, and his face thatShow MoreRelatedEvery Rose Has Its Thorn Essay1054 Words   |  5 PagesA rose makes the perfect flower to represent love. Its vibrant red stimulates the heart of any maiden. However, even the most beautiful rose has its thorns. Appearing during youth, the thorns grow alongside the rose, contrasting with the lustrous bud. 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Resolving Conflict Free Essays

As the team in the scenario is experiencing process conflict, there are two options for intervention that could alleviate the conflict. Team redesign is the first option, and conflict process coaching is the second. As the team is on a very strict deadline, which is rapidly approaching, conflict process coaching would be the most practical form of intervention. We will write a custom essay sample on Resolving Conflict or any similar topic only for you Order Now The conflict between the members of the team is caused primarily due to a lack of trust. Sheila and Jeremy do not trust Judy because they believe she lied to her and Judy does not trust them to do the job because of their lack of experience in the training programs. The lack of trust combined with a deadline that none of the team members believe they can meet has created a stressful environment. Conflict process coaching, as defined by Thompson (2011), â€Å"may include trust-building exercises† (p. 193). â€Å"It’s important to establish comfortable, group-sanctioned ways to express the inevitable anger, tension, and frustration that arise in a team endeavor and to positively redirect that energy to build trust and cohesion† (Ross, 2006). Building trust to ensure the cohesiveness of the team will redirect their energy and focus to meeting the deadline. In order for this team to be successful, they have to be cohesive and efficient. In order to accomplish this the team members must work cooperatively, trust each other and understand the common goal. The team members all have their areas of expertise that can contribute to team success, but if they do not trust each other, then the conflict will preclude the team from meeting their deadline. Through conflict process coaching, the team can quickly move past their conflict and become efficient and successful. How to cite Resolving Conflict, Papers

Business Strategy Ticktock Watches

Question: Discuss about the Business Strategy Ticktock Watches. Answer: How would you use differentiation strategy to increase the customer base? Differentiation strategy is a business level strategy that allows the product or the brand to differentiate its benefit and the value proposition for the competitors. Differentiation strategy is important to compete in the market because it provides a distinct place for the product in the customers mind (Vasconcellos e Sa, Olao and Pereira 2011). In case of Ticktock Industries, two types of differentiation strategies will be most suitable to increase the customer base. The first is the Tangible differentiation strategy and the second is the intangible differentiation strategy. Differentiation strategy for Ticktock watch Market differentiation strategy is associated with several aspect of the product that is important to create consumer value. Therefore to develop the differentiation strategy of the company it is very important to understand that what are the differentiation opportunities in the market and what is the perspective that influence the differentiation to develop the strategy. Differentiation opportunities Figure 1: Differentiation opportunities for Ticktock watch company in the global market (Source: created by author) Differentiation opportunities of Ticktock clock are categorized in two segments, one is the tangible opportunities, the other is the intangible opportunities, and both are important because customers will measure from both the aspect (Lii, Wu and Ding 2013). Tangible opportunities In earlier time, wristwatch was one of the basic needs of every individual to measure and understand the time because that time there was no other option that can measure time. After the introduction of mobile phone, need of wristwatch has changed from basic, need to esteem need. Therefore, to sustain in this market it is very important to change the direction of business with tangible changes in the product (Verganti 2013). The company should meet the appearance of the product with premium brand. The lighter watch is more preferable by the premium customer therefore, it is very important to reduce the weight to differentiate form others. Premium brands are always stands for durability therefore there is opportunity to increase the durability of the product by improving material and technology. Intangible opportunities To sell wristwatch to a premium customer intangible factors become the most influential substance because of the awareness. In recent time the consumer of the wristwatch has changed their taste and wearing it for style. Ticktock has to enhance their brand value in such a way so that they their customer feel respectable after wearing it. There is a huge opportunity lying with the brand to enhance the brand status to differentiate. If the company is able to reduce the cost of production then they will be able to differentiate by price also (Rosenbaum-Elliott, Percy and Pervan 2015). Differentiation perspective Figure 2: Differentiation perspective of Ticktock Industries for their wristwatch (Source: Chen and Huang 2015) In the segment of wristwatch, many companies are operating their business in the global market with similar kind of product however; each brand has uniqueness in their marketing strategy. Ticktock is the largest manufacturer of wristwatch in China and they have good global exposure of their brand (Singh and Khan 2012). The company has good brand reputation however the brand is mostly popular among the aged customer therefore Ticktock is unable to capture the large market of young population. To increase the market share Ticktock industries has to enhance the perception of their brand value by offering social status to the customer. Through the help of advertisement, perception will change among the customer, which will increase the demand. In such case, the company should change the perception of supply to keep the demand in the market (Hoffmann and Coste-Manire 2011). Proposed differentiation strategy Figure 3: Proposed differentiation strategy for Ticktock Industries (Source: Created by author) The proposed differentiation strategy of Ticktock watch is divided in four areas for the implementation that are discussed below. Differentiation by user experience The first step to differentiate the product is to enhance the user experience of the product. If the product is lighter with bigger dial then the preference of the customer will increase. Apart from that company has to make watch that is completely water resistance in any situation with heat resistant. This kind of feature will allow user to use it in any situation with any fear by enhancing the user experience (Rangasamy 2011). Differentiation by looks The brand is preferred by the aged person, which means it lack in style. Company has to increase the design making it more stylish to attract the young customer. The stylish design should include modernization with trendy looks to achieve the differentiation effect. Differentiation by price Differentiation through price is important for the brand that should maintain the class lower than the premium and higher than the average brand. This will influence the young customers, as they always want to enhance their status (Bashutkina 2015). Differentiation by quality Differentiating through quality is most important because it will create the long-term brand value for the company. Implementing good material and superior technology will help to differentiate the brand in the market (Anjum 2011). Technological superiority will provide the maximum benefit to the company to differentiate their brand as one of the premium quality with affordability for the young earning generation. Explain the segmentation of the watch market and how you would target different customers. The market segmentation strategy of the company is associated with the four subclasses because this product is not going to sell to every customer. The company is trying to enhance the looks, quality and user experience within affordable price therefore the segmentation of the Ticktock market should include Demographic, Psychographic, Behavioral and Geographical segmentation (Wu and Zhang 2012). Figure 4: Market segmentation of Ticktock wristwatch (Source: Wedel and Kamakura 2012) Demographic segmentation Demographic segmentation of Tictock Company is very important because they already have the preference of aged persons only. Therefore, Tickrock Company has to segment the market according to the age consisting between 15 to 25, 25 to 45, 45 to 55 and above. This type of segmentation will help the company to differentiate the design of the clock according to the age. The segmentation of 15 to 25 will consist most stylish design that attract youth. For 25 to 45 segment will have style with classic because this age group prefers the classical stylish design (Wolmarans 2012). The aged class will get the classical looks. Apart from that under the demographic segmentation, social class is also an important factor. Psychographic segmentation To enhance the brand status it is very important to enhance the brand image. Psychographic segmentation will help to attend the objective of this segmentation. Lifestyle and personality is the base of this segmentation. Persons preferring gadgets to enhance their lifestyle and personality comes under this class. Most of the young population and earning groups poses this mentality (Birindelli 2012). The premium customer with lot of wealth also prefers to enhance their lifestyle through branded gadgets. Therefore, psychographic segmentation is very important to enhance the brand value of the product. Current perception of the product and the current marketing activity will help to bring change within the customer. Therefore, it is important to segment those customers who are psychologically vulnerable (Brondoni 2014). This kind of group always tries new things and help to enhance the market share. Behavioral segmentation Behavioral segmentation is associated with the several benefit and habit of occasion within a particular culture. Most of the premium watches customer first prefers the features of the product that will provide benefit to their life. Looks is also one of that benefit. In many countries, people wear valuable wristwatches in several occasions. Therefore, the product has the both preference of benefit and occasion. Segmentation of benefit and segmentation of occasion is very different but both come under the behavioral segmentation (Buza, Luterbacher and Sennhauser 2012). Benefit is the influence for the technology lovers and persons who prefer to wear watches in occasion prefer the looks of the watch. Geographical segmentation Geographic segmentation is also important for the company because right product will sell to the right customer. Customers are located in different areas and their preference changes across the geographic location due to the cultural, social and economical aspect. Wristwatch is highly preferred by the population of the developed country because they use it as the gadget and the style statement (Jeannerat and Crevoisier 2014). Therefore, geographic segmentation will help to understand the market in a better way and place the product in the right area. Availability of the product is also an important aspect of the company because once the product is available across the globe customers will start to show the preference towards the brand. Target market segment strategy The target market of Ticktock is associated with the market needs, market trends and market growth. Due to the use of Smartphone need of wristwatch has eliminated from the basic need therefore wristwatch is selling in the segment of lifestyle need. Therefore, the target customers of the company are young age persons who want to enhance their social status through the help of different gadgets. The primary target market of the company is the young age because these markets remain untapped by them and most the wristwatch consumer belongs to the age of 20 to 45 years of age. The company will target the age group within 15 to 25 with the most stylish look that are different from the common brand (Min 2016). The stylish look will have uniqueness with limited edition. For 25 to 45 years of age prefer style with classic design therefore this age group is targeted with classical stylish design. The aged class will be targeted with the classical looks. The current trend of the market is getting the preference of the college students and young earning group. These segments use the wristwatch for their style statement. Therefore, market segment also suggesting to target this class of customer to get the proper business. Apart from that, market growth is also an indicator to suggest the target market for every product. It is better to target those markets, which are showing good growth in the recent past. Therefore the company has decided to target the market of USA, UK, UAE, Singapore, Japan, China, Korea, India and Australia because these market are showing increased customer preference for the watch segment (Kracheel, Bronzi and Kazemi 2014). Consumer preference in these markets is also changing from the average brand of wristwatch to premium brand wristwatch, which is good chance to target the market, as lot of scope is available in these markets with the price differentiation, look differentiation, feature differentiation and use r experience differentiation. How can you use product positioning in your search for gaining competitive advantage? Explain Product positioning is very important to understand the proper market of the brand and the product. Ticktock is operating their business in the wristwatch segment where customer preference always remains with the dignity of the brand in the society. After the preference of the dignity, the preference of affordability comes after, that associate the economy class of people. Every class of people tries to buy those products that are premium as compared to his current position (Rawassizadeh, Price and Petre 2015). Therefore, Ticktock has lot of opportunity to place their brand in such a way that is nearer to the position of premium class but with the price hike just above affordability. Such positioning of the brand will help to associate more number of customers with their brand. Middle class has the highest user of wristwatch throughout the globe therefore, it is important to position the band in such way so that they get the maximum attraction in terms of price and brand value. Figure 5: Product positioning of Ticktock Industries in the global market (Source: Created by author) Ticktock has planned to position their brand in such a way that will remain low inn price as shown in the graph however; the brand value of the product will remain in the higher side. Most importantly, the brand of the product is associated with the higher brand value. This type of product helps to grab the middle class and upper class market very quickly. The reason behind this positioning is the affordability of the brand that will attract more number of customers. The better material and technology will promise the best value for money for the customer and give a feel of premium quality product (Tajeddini 2013). This type of brand positioning enhances the competitiveness of the brand that also helps to increase the competitive advantage in the market. Brand positioning enhancing the competitive advantage Enhanced user experience Ticktock has to establish their brand in such a way that provide enhanced user experience that will differentiate them to increase the competitive advantage in the market. If Ticktock is able to provide the lighter weight material that will reduce the weight them customer will become happier. The advantage of water and heat resistant is also need to enhance that provides flexibility to the customer to use it in any situation without any hesitation (Anwar 2012). Durable If Ticktock is able to use best material for the product then it can obviously position as one of the most durable brand in the wristwatch segment. Durability is very important to the premium as well as to the middle class customer because they measure the quality of the product through this. If the product is durable then it can compete in the segment of premium wristwatch by enhancing the competitive advantage as compared to the customer. Superior technology Technology is the most important part to gain the competitive advantage in the market. The company belongs to one such country that is highly superior inn technology. Therefore, Ticktock has to introduce some latest technology in the wristwatch segment that will enhance the user experience. Along with time if the watch is able to provide the current temperature then it will add extra benefit to the consumer. Therefore, to position the brand in the superior position is very important to enhance the competitive advantage. Technology implementation can also enhance the automatic update of time and in different time zone, which will be a added benefit to the traveler class. These kinds of features will always increase the competitive advantage, as they are not offering the same service to the customer (Kanagal 2014). Affordable price The brand positioning is highly associated with the price because market is highly sensitive to this factor.ref Most of the time good brands remain out of reach from the middle class customer. Therefore, if Ticktock is able to produce such brand that is superior in quality but affordable in price then it will get the maximum advantage in the market. To gain the competitive advantage pricing will be done that is lower than the premium brand because market trend is also changing. Customers are preferring the affordable price with same features like premium brand (Pradhan 2012). Therefore, pricing strategy of the company will also help to enhance the competitive advantage in the market. Better features Better features is the objective of every brand and they should improve it in a continuous basis to increase the competitive advantage in the market. Better features mean that better quality that provides better benefit to the customer. Technological improvement should make a continuous effort to enhance the product quality that adds values to the user experience. If the user are getting better product each time then they will also upgrade their self. This type of strategy will help to increase the market share in short term and business outcome will increase (Lii, Wu and Ding 2013). The loyalty of the customer also increases in this strategy, which also enhances the competitive advantage in the market. Stylish look The previous design of the brand is associated with the classical looks only that have built the customer base among the aged population. The company has established their brand as one of the durable and well-featured brand in the wristwatch segment. The only thing is the design that keeps away the young customer. Therefore, to enhance the competitive advantage in the market and to attract the young population it is very important to change the design of the product (Bashutkina 2015). Good-looking trendy and stylish design will help to attract the young customer that will help to enhance the market share by many times, because it will add a different set of customer suddenly. Gaining competitive advantage is very important for every brand therefore above strategy of Ticktok company will also help the organization to increase the competitive advantage because it will offer affordability with good features and design. The current market trend is also suggesting that consumer preference is towards those brands that are offering low price with every features of the premium brand. Therefore, it is expected that with this strategy implementation Ticktock will also gain descent market share with good growth as compared to the past record. Reference List Anjum, M., 2011. Strengthening Financial Position through Profit Maximisation a Study on Controllable Factors Via Indian Wrist Watch Industry.Asian Journal of Management,2(2), pp.77-80. Anwar, S.T., 2012. Selling time: swatch group and the global watch industry.Thunderbird International Business Review,54(5), pp.747-762. Bashutkina, M., 2015, June. Art Of Invention: Marketing Strategies For Independent Luxury Watch Brands. In2015 Global Fashion Management Conference at Florence(pp. 142-151). Birindelli, F.G., 2012. Luxury business: Multinational organizations and global specializations. InLuxury Strategy in Action(pp. 22-36). Palgrave Macmillan UK. Brondoni, S.M., 2014. Innovation and Imitation for Global Competitive Strategies. The Corporation Development Models of US, Japan, Korea, and Taiwan.Symphonya. Emerging Issues in Management, (1), pp.12-27. Buza, J., Luterbacher, A. and Sennhauser, P., 2012. Patek Philippe Watches. Hoffmann, J. and Coste-Manire, I., 2011.Luxury strategy in action. Palgrave Macmillan. Jeannerat, H. and Crevoisier, O., 2014. From proximity to multi-location territorial knowledge dynamics: the case of the Swiss watch industry.Non-technological and non-economic innovations. Contributions to a theory of robust innovation, 2nd Edition, Mnchen, Akademischer Verlag Mnchen (forthcoming 2015). Kanagal, N.B., 2014. Conceptualizing objective setting and metrics in marketing strategy.Journal of Management and Marketing Research,16, p.1. Kracheel, M., Bronzi, W. and Kazemi, H., 2014. A Wearable Revolution: Is the smartwatch the next small big thing?.IT ONE Magazine 2014,7(December), pp.18-19. Lii, Y.S., Wu, K.W. and Ding, M.C., 2013. Doing good does good? Sustainable marketing of CSR and consumer evaluations.Corporate Social Responsibility and Environmental Management,20(1), pp.15-28. Min, A., 2016. The Impact of Perceived Fit on Customer Evaluations of Brand Extension. Pradhan, S., 2012. The Relevance of Design Thinking in Retail: An Indian Perspective.Design Management Review,23(3), pp.50-59. Rangasamy, S., 2011. Marketing strategy and brand awareness of quartz wrist watches-with special reference to titan industries limited, Bangalore. Rawassizadeh, R., Price, B.A. and Petre, M., 2015. Wearables: Has the age of smartwatches finally arrived?.Communications of the ACM,58(1), pp.45-47. Rosenbaum-Elliott, R., Percy, L. and Pervan, S., 2015.Strategic brand management. Oxford University Press, USA. Singh, R. and Khan, I.A., 2012. An approach to increase customer retention and loyalty in B2C world.International Journal of Scientific Research Publications,2(6), pp.1-5. Tajeddini, K., 2013. Using grounded theory to model market orientation experiences at practice.International Journal of Business Excellence,6(5), pp.553-571. Vasconcellos e S, J.A., Olo, F. and Pereira, M., 2011. From Levitt to the global age: one more time, how do we define our business?.Management Decision,49(1), pp.99-115. Verganti, R., 2013.Design driven innovation: changing the rules of competition by radically innovating what things mean. Harvard Business Press. Wolmarans, M., 2012.An assessment of the watch market in the Gulf Cooperation Council, with a view to develop a model for entering a new brand in this market(Doctoral dissertation). Wu, J. and Zhang, X., 2012. Can a Chinese Domestic Brand Flourish in the Luxury Watch Market in China? The success of FIYTA.World,2(7). Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Chen, F. and Huang, J., 2015. A Study on the Degree of Product Differentiation of the Platform and the Pricing Strategy in Two-sided Markets.Review of Industrial Economics,2, p.002.

A Letter to Seamus Heaney Commenting on His Poetry Essay Essays

A Letter to Seamus Heaney Commenting on His Poetry Essay Essays A Letter to Seamus Heaney Commenting on His Poetry Essay Essay A Letter to Seamus Heaney Commenting on His Poetry Essay Essay Essay Topic: Poes Poetry Coimisiun na Scruduithe Stait State Examinations Commission LEAVING CERTIFICATE EXAMINATION. 2005 English – Higher Level – Paper 2Entire Marks: 200Wednesday. 8 June – Afternoon. 1. 30 – 4. 50 Campaigners must try the followers: ONE inquiry from Section I – The Single Text ONE inquiry from SECTION II – The Comparative Study ONE inquiry on the Unseen Poem from SECTION III – Poetry ONE inquiry on Prescribed Poetry from SECTION III – Poetry N. B. Campaigners must reply on Shakespearian Drama. They may make so in SECTION I. The Single Text ( Hamlet. As You Like It ) or in SECTION II. The Comparative Study ( Hamlet. As You Like It ) Index OF SINGLE TEXTSWuthering Heights Silas Marner Amongst Women Hamlet As You Like It ? Page 2 ? Page 2 ? Page 2 ? Page 3 ? Page 3 Page 1 of 8 Section I THE SINGLE TEXT ( 60 Markss )Campaigners must reply one inquiry from this subdivision ( A – E ) . A WUTHERING HEIGHTS – Emily Bronte ( I ) â€Å"Heathcliff deserves the understanding of the reader of Wuthering Heights. † Write a response to this statement. back uping your positions by mention to the text. OR ( two ) â€Å"The fresh Wuthering Heights portrays a clang between two universes represented by Wuthering Highs and Thrushcross Grange. † Discuss this position of the novel. back uping your reply by mention to the text. Bacillus SILAS MARNER – George Eliot ( I ) â€Å"The narrative of Silas Marner has the thaumaturgy of a fairy-tale. which leaves the reader feeling good about people. † Write a response to this position of the novel. back uping your reply by mention to the text. OR ( two ) â€Å"Godfrey Cass is non perfect. but. in the eyes of the reader. he is ever a better adult male than his brother. Dunsey. † Write your response to this statement. back uping it by mention to the text. C AMONGST WOMEN – John McGahern ( I ) â€Å"Michael Moran doubtless loves his boies. but his love contributes little to their felicity. † Discuss this position of the relationship between Michael Moran and his boies. Support your reply by mention to the text. OR ( two ) â€Å"Unlike the work forces. the adult females in Amongst Women support each other really good. † Discuss this statement restricting your attending to the female characters in the novel. Support your reply by mention to the text. Page 2 of 8 Calciferol HAMLET – William Shakespeare ( I ) In your sentiment. what is the entreaty of the drama. Hamlet. for a 21st century audience? Support the points you make by mention to the text. OR ( two ) â€Å"We admire Hamlet as much for his failings as for his strengths. † Write a response to this position of the character of Hamlet. back uping your points by mention to the text. Tocopherol AS YOU LIKE IT – William Shakespeare ( I ) â€Å"Rosalind’s attitudes and qualities make her a really attractive character. † Do you hold with the above position? Support your reply by mention to the drama. OR ( two ) â€Å"The drama. As You Like It. presents many chances for dramatic public presentation. † Write your response to the above statement. back uping it by mention to the drama. Page 3 of 8 SECTION II THE COMPARATIVE STUDY ( 70 Markss )Campaigners must reply one inquiry from either A – The General Vision and Viewpoint or B – Literary Genre. In your reply you may non utilize the text you have answered on in SECTION I – The Single Text. N. B. The inquiries use the word text to mention to all the different sorts of texts available for survey on this class. i. e. novel. drama. short narrative. autobiography. life. travel authorship. and movie. The inquiries use the word writer to mention to novelists. dramatists. authors in all genres. and film-directors. A 1. THE GENERAL VISION AND VIEWPOINT â€Å"Each text we read nowadayss us with an mentality on life that may be bright or dark. or a combination of brightness and darkness. † In the visible radiation of the above statement. compare the general vision and point of view in at least two texts you have studied in your comparative class. ( 70 ) Oregon 2. ( a ) With mention to one of the texts you have studied in your comparative class. compose a note on the general vision and point of view in the text and on how it is communicated to the reader. ( 30 ) Compare the general vision and point of view in two other texts on your comparative class. Support the comparings you make by mention to the texts. ( 40 ) ( B ) Page 4 of 8 B 1. LITERARY GENRE Write a talk to be given to Leaving Certificate pupils in which you explain the term Literary Genre and demo them how to compare the relation of narratives in at least two texts from the comparative class. ( 70 ) Oregon 2. â€Å"Powerful images and incidents are characteristics of all good story-telling. † ( a ) ( B ) Show how this statement applies to one of the texts on your comparative class. ( 30 ) Compare the manner in which powerful images and incidents are characteristics of the story-telling in two other texts on your comparative class. Support the comparings you make by mention to the texts. ( 40 ) Page 5 of 8 Section III POETRY ( 70 Markss )Campaigners must reply A – Unseen Poem and B – Prescribed Poetry. A Unobserved POEM ( 20 Markss ) Answer either Question 1 or Question 2.Back YARD Shine on. O Moon of summer. Radiance to the foliages of grass. Indian bean and oak. All silver under your rain tonight. An Italian male child is directing vocals to you tonight from an squeeze box. A Polish male child is out with his best miss ; they marry following month ; tonight they are throwing you busss. An old adult male following door is woolgathering over a sheen that sits in a cherry tree in his back pace. The redstem storksbills say I must travel – I stay here sitting on the back porch imbibing white ideas you rain down. Reflect on. O Moon. Shake out more and more Ag alterations. Carl Sandburg 1. ( a ) Do you like the universe that the poet describes in this verse form? Give grounds for your reply back uping them by mention to the text. ( 10 ) Choose a line or two that you find peculiarly appealing and explain why. ( 10 ) ( B ) OR 2. Write a personal response to the verse form ‘Back Yard’ . ( 20 ) Page 6 of 8 Bacillus PRESCRIBED POETRY ( 50 Markss ) Campaigners must reply one of the undermentioned inquiries ( 1 – 4 ) . 1. â€Å"The entreaty of Eavan Boland’s poesy. † Using the above rubric. compose an essay sketching what you consider to be the entreaty of Boland’s poesy. Support your points by mention to the poesy of Eavan Boland on your class. 2. What impact did the poesy of Emily Dickinson make on you as a reader? Your reply should cover with the followers: – Your overall sense of the personality of the poet – The poet’s usage of language/imagery Refer to the verse forms by Emily Dickinson that you have studied. 3. Write about the feelings that T. S. Eliot’s poesy creates in you and the facets of his poesy ( content and/or manner ) that help to make those feelings. Support your points by mention to the poesy by T. S. Eliot that you have read. Write an article for a school magazine presenting the poesy of W. B. Yeats to Leaving Certificate pupils. State them what he wrote approximately and explicate what you liked in his authorship. proposing some verse forms that you think they would bask reading. Support your points by mention to the poesy by W. B. Yeats that you have studied. 4.

Biography of Pedro de Alvarado, Conquistador

Biography of Pedro de Alvarado, Conquistador Pedro de Alvarado (1485-1541) was a Spanish conquistador who participated in the Conquest of the Aztecs in Central Mexico in 1519 and led the Conquest of the Maya in 1523. Referred to as Tonatiuh or Sun God by the Aztecs because of his blonde hair and white skin, Alvarado was violent, cruel and ruthless, even for a conquistador for whom such traits were practically a given. After the Conquest of Guatemala, he served as governor of the region, although he continued to campaign until his death in 1541. Fast Facts: Pedro de Alvarado Known For: Conquest and enslavement of indigenous people of Mexico and Latin AmericaBorn: c. 1485, Badajoz, Castile, SpainParents: Gà ³mez de Alvarado, Leonor de ContrerasDied: 1541, in or near Guadalajara, New Spain (Mexico)Spouse(s): Francisca de la Cueva, Beatriz de la CuevaChildren: Leonor de Alvarado y Xicotenga Tecubalsi, Pedro de Alvarado, Diego de Alvarado, Gà ³mez de Alvarado, Ana (Anita) de Alvarado (all illegitimate) Early Life Pedros exact year of birth is unknown: it was probably sometime between 1485 and 1495. Like many conquistadores, he was from the province of Extremadura- the city of Badajoz, in his case. Like many younger sons of minor nobility, Pedro and his brothers could not expect much in the way of an inheritance. They were expected to become priests or soldiers, as working the land was considered beneath them. In about 1510 he went to the New World with several brothers and an uncle. They soon found work as soldiers in the various expeditions of conquest that originated on Hispaniola, including the brutal conquest of Cuba. Personal Life and Appearance Alvarado was blond and fair, with blue eyes and pale skin that fascinated the natives of the New World. He was considered affable by his fellow Spaniards and the other conquistadores trusted him. He married twice: first to Spanish noblewoman Francisca de la Cueva, who was related to the powerful Duke of Albuquerque, and then later, after her death, to Beatriz de la Cueva, who survived him and briefly became governor in 1541. His longtime native companion, Doà ±a Luisa Xicotencatl, was a Tlaxcalan Princess given to him by the lords of Tlaxcala when they made an alliance with the Spanish. He had no legitimate children but did father several illegitimate ones. Alvarado and the Conquest of the Aztecs In 1518, Hernn Cortà ©s mounted an expedition to explore and conquer the mainland, and Alvarado and his brothers quickly signed on. Alvarados leadership was recognized early on by Cortà ©s, who put him in charge of ships and men. He would eventually become Cortà ©s right-hand man. As the conquistadores moved into central Mexico and a showdown with the Aztecs, Alvarado proved himself time and again as a brave, capable soldier, even if he did have a noticeable cruel streak. Cortà ©s often entrusted Alvarado with important missions and reconnaissance. After the conquest of Tenochtitln, Cortà ©s was forced to head back to the coast to face Pnfilo de Narvez, who had brought soldiers from Cuba to take him into custody. Cortà ©s left Alvarado in charge while he was gone. The Temple Massacre In Tenochtitln (Mexico City), tensions were high between the indigenous people and the Spanish. The noble class of Aztecs seethed at the audacious invaders, who were laying claim to their wealth, property, and women. On May 20, 1520, the nobles gathered for their traditional celebration of Toxcatl. They had already asked Alvarado for permission, which he had granted. Alvarado heard rumors that the Mexica were going to rise up and slaughter the intruders during the festival, so he ordered a pre-emptive attack. His men slaughtered hundreds of unarmed nobles at the Festival. According to the Spanish, they slaughtered the nobles because they had proof that the festivities were a prelude to an attack designed to kill all of the Spanish in the city. The Aztecs, however, claimed the Spanish only wanted the golden ornaments many of the nobility were wearing. No matter what the cause, the Spanish fell on the unarmed nobles, slaughtering thousands. The Noche Triste Cortà ©s returned to Mexico and quickly tried to restore order, but the effort was in vain. The Spanish were under a state of siege for several days before they sent Emperor Moctezuma to speak to the crowd. According to the Spanish account, he was killed by stones thrown by his own people. With Moctezuma dead, the attacks increased until the night of June 30, when the Spanish tried to sneak out of the city under cover of darkness. They were discovered and attacked; dozens were killed as they attempted to escape, laden down with treasures. During the escape, Alvarado allegedly made a mighty leap from one of the bridges. For a long time afterward, the bridge was known as Alvarados Leap. Guatemala and the Maya Cortà ©s, with the help of Alvarado, was able to regroup and retake the city, setting himself up as governor. More Spanish arrived to help colonize, govern, and rule the remnants of the  Aztec Empire. Among the loot discovered were ledgers of sorts detailing tribute payments from neighboring tribes and cultures, including several considerable payments from a culture known as the Kiche far to the south. A message was sent to the effect that there had been a change in management in Mexico City but the payments should continue. Predictably, the fiercely independent Kiche ignored it. Cortà ©s selected  Pedro de Alvarado  to head south and investigate, and in 1523 he gathered up 400 men, many of whom had horses, and several thousand indigenous allies. The Conquest of Utatln Cortà ©s had been successful because of his ability to turn Mexican ethnic groups against one another, and Alvarado had learned his lessons well. The Kiche Kingdom, located in the city of Utatln near present-day Quetzaltenango in Guatwasa, was by far the strongest of the kingdoms in the lands that had once been home to the Mayan Empire. Cortà ©s quickly made an alliance with the Kaqchikel, traditional bitter enemies of the Kiche. All of Central America had been devastated by disease in the previous years, but the Kiche were still able to put 10,000 warriors into the field, led by Kiche warlord Tecà ºn Umn.  The Spanish routed the Kiche  in February 1524 at the battle of El Pinal, ending the greatest hope of large-scale native resistance in Central America. Conquest of the Maya With the mighty Kiche defeated and their capital city of Utatln in ruins, Alvarado was able to pick off the remaining kingdoms one by one. By 1532 all of the major kingdoms had fallen, and their people had been given by Alvarado to his men as virtual slaves. Even the Kaqchikels were rewarded with slavery. Alvarado was named  the governor  of Guatemala and established a city there, near the site of present-day  Antigua. He served for 17 years. Further Adventures Alvarado was not content to sit idly in Guatemala counting his newfound wealth. He would abandon his duties as governor from time to time in search of more conquest and adventure. Hearing of the great wealth in the Andes, he set out with ships and men to conquer  Quito. By the time he arrived, it had already been captured by  Sebastian de Benalcazar  on behalf of  the Pizarro brothers. Alvarado considered fighting the other Spaniards for it, but he ultimately allowed them to buy him off. He was named the governor of Honduras and occasionally went there to enforce his claim. Alvarados Cruelty as Described by Las Casas All of the conquistadores were ruthless, cruel and bloodthirsty, but Pedro de Alvarado was in a class by himself. He ordered massacres of women and children, razed entire villages, enslaved thousands, and threw indigenous people to his dogs when they displeased him. When he decided to go to the Andes, he took with him thousands of Central Americans to work and fight for him; most of them died en route or once they got there. Alvarados singular inhumanity drew the attention of  Fray Bartolomà © de Las Casas, the enlightened Dominican who was the Great Defender of the Indians. In 1542, Las Casas wrote A Short History of the Destruction of the Indies, in which he railed against the abuses committed by the conquistadores. Although he did not mention Alvarado by name, Las Casas clearly referred to him: This man in the space of fifteen years, which was from the year 1525 to 1540, together with his associates, massacred no less then five millions of men, and do daily destroy those that are yet remaining. It was the custom of this Tyrant, when he made war upon any Town or Country, to carry along with him as many as he could of the subdued Indians, compelling them to make war upon their Countrymen, and when he had ten or twenty thousand men in his service, because he could not give them provision, he permitted them to eat the flesh of those Indians that they had taken in war: for which cause he had a kind of shambles in his Army for the ordering and dressing of mans flesh, suffering Children to be killed and boiled in his presence. The men they killed only for their hands and feet, for those they accounted dainties. Death Alvarado returned to Mexico to campaign in the Mexican northwest around 1540. In 1541, he died in present-day Michoacn when a horse rolled over on him during a battle. Legacy Alvarado is best remembered in Guatemala, where he is even more reviled than is Hernn Cortà ©s in Mexico. His Kiche opponent Tecà ºn Umn is a national hero whose likeness appears on the 1/2 Quetzal note. Even today, Alvarados cruelty is legendary: Guatemalans who do not know much about their history will recoil at his name. In short, he is remembered as the most vicious of the conquistadores- if he is remembered at all. Still, there is no denying that Alvarado had a profound effect on the history of Guatemala and  Central America  in general, even if most of it was negative. The villages and towns he gave away to his conquistadores formed the basis for  some current  municipal divisions and his experiments with moving conquered people around resulted in some cultural exchange among the Maya. Sources: Dà ­az del Castillo, Bernal.  The Conquest of New Spain.  New York: Penguin, 1963 (original  written circa 1575).Herring, Hubert.  A History of Latin America From the Beginnings to the Present.  New York: Alfred A. Knopf, 1962.Foster, Lynn V. New York: Checkmark Books, 2007.de las Casas, Bartolomà ©. An Account, Much Abbreviated, of the Destruction of the Indies, with Related Texts, ed. Franklin W. Knight, tr. Andrew Hurley (Hackett Publ. Co., 2003), pp. 2-3, 6-8.  National Humanities Center, 2006.